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Management

Members

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Simon Østergaard
President and CEO
Born: 1971
Shares: 5000

With CellaVision since 2021

Education: MSc biochemical engineering, PhD biotechnology, MBA from MGSM, Sydney.

Previous experience: More than 20 years of experience in the biotech, medical device, and diagnostic industry in various senior positions at Agilent Technologies and Radiometer (Danaher) spanning the entire value chain from innovation to sales and marketing. Most recently held the position of Vice President and General Manager for the global pathology business at Agilent Technologies.

Monica Jönsson
Monica Jönsson
CFO
Born: 1980

With CellaVision since 2025

Education: M.Sc. Industrial Management and Engineering

Previous experience: Extensive experience as a business leader, having held senior financial leadership and Vice President roles across a variety of industries. Most recently held the position as Group CFO at Perstorp.

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Adam Morell
VP Devices & Software Division
Born: 1976

With CellaVision since 2001-2003, 2006

Education: Lic. of Engineering, Mathematics, M.Sc. Engineering Physics,  B.Sc Medical Science, Medicine

Previous experience: Many years of experience as R&D Manager at CellaVision. Extensive expertise in the field of digital imaging and has been a co-inventor on several patents. 

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Peter Wilson
VP Global Marketing & Business Development
Born: 1967
Shares: 3000

With CellaVision since 2000

Education: M. Sc. Chemistry

Previous experience: Many years experience of global launching of new technologies and new products. Former positions include Foss, among others. Head of CellaVisions subsidiary in North America in the years 2012-2015.

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Julien Veyssy
VP Operations
Born: 1983

With CellaVision since 2019 (2018 RAL Diagnostics)

Education: MBA Marketing

Previous experience: More than 13 years of experience in the IVD-industry and specifically in the hematology market. Most recent position Marketing manager at Sysmex, EMEA.

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Urban Strindlöv
VP Global Sales
Born: 1964

With CellaVision since 2022

Education: Mechanical Engineering

Previous experience: Extensive experience of business-to-business operations in various companies within the IT, infrastructure and life science sectors. Most recently held the position as Vice President Sales at BioGaia.

Charlotte Oom
Charlotte Oom
VP Quality, Clinical and Regulatory Affairs
Born: 1980

With CellaVision since: 2013

Education: M.Sc. Engineering Biology

Previous experience: Many years of experience in product development at CellaVision. Expertise in verification, validation, and quality assurance of in-vitro diagnostic and medical devices. Previous roles within CellaVision as Director Quality, Clinical and Regulatory Affairs, Development Manager, and Test Leader.

Anne Säfström Lanner
VP Human Resources
Born: 1969

With CellaVision since: 2026, 2010-2011

Education: B.Sc. in Human Resource Management

Previous experience: Extensive experience in building and leading people and organisational agendas in publicly listed biotech, medtech and scientific organisations. Previous role within CellaVision as Interim Head of HR. Most recently held the position as Chief Human Resources Officer (CHRO) at Hansa Biopharma.