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Management

Members

portrait photo of Simon
Simon Østergaard
President & CEO
Born: 1971
Shares: 5000

With CellaVision since 2021

Education: M.Sc. in Biochemical Engineering and PhD in Biotechnology from the Technical University of Denmark, MBA from Macquarie Business School, Sydney.

Previous experience: 25 years of experience from various senior positions across management consultancy, biotech, medical device, and the diagnostic industry with global leadership positions from innovation to sales and marketing. Prior to CellaVision held a global position as responsible for the pathology IVD business at Agilent Technologies.

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Monica Jönsson
CFO
Born: 1980

With CellaVision since 2025

Education: M.Sc. Industrial Management and Engineering

Previous experience: Extensive experience as a business leader, having held senior financial leadership and Vice President roles across a variety of industries. Most recently held the position as Group CFO at Perstorp.

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Adam Morell
VP Devices & Software Division
Born: 1976

With CellaVision 2001-2003, and since 2006

Education: Lic. of Engineering, Mathematics, M.Sc. Engineering Physics, B.Sc Medical Science, Medicine.

Previous experience: Many years of experience from senior management positions within innovation and engineering at CellaVision. Extensive expertise in the field of digital imaging and has been a co-inventor on several patents.

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Anne Säfström Lanner
VP Human Resources
Born: 1969

With CellaVision 2010-2011, and since 2026

Education: B.Sc. in Human Resource Management.

Previous experience: Extensive experience in building and leading people and organizational agendas in publicly listed biotech, medtech and scientific organizations. Previous role within CellaVision as Interim Head of HR. Most recently held the position as Chief Human Resources Officer (CHRO) at Hansa Biopharma.

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Julien Veyssy
VP Operations
Born: 1983

With CellaVision since 2019 (2018 RAL Diagnostics)

Education: MBA Marketing.

Previous experience: More than 13 years of experience in the IVD-industry and specifically in the hematology market. Most recent position Marketing manager at Sysmex, EMEA.

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Peter Wilson
VP Global Marketing & Business Development
Born: 1967
Shares: 3000

With CellaVision since 2000

Education: M. Sc. Chemical Engineering.

Previous experience: Many years’ experiences of global launching of new technologies and new products. Head of CellaVision’s subsidiary in North America in the years 2012-2015. Former positions include Foss, among others.

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Urban Strindlöv
VP Global Sales
Born: 1964

With CellaVision since 2022

Education: Mechanical Engineering.

Previous experience: Extensive experience of business-to-business operations in various companies within the IT, infrastructure and life science sectors. Previous positions include the role as Executive Vice President Sales at BioGaia.

portrait photo of Charlotte
Charlotte Oom
VP Quality, Clinical and Regulatory Affairs
Born: 1980

With CellaVision since: 2013

Education: M.Sc. Engineering Biology.

Previous experience: Many years of experience in product development at CellaVision. Expertise in verification, validation, and quality assurance of in-vitro diagnostic and medical devices. Previous roles within CellaVision as Director Quality, Clinical and Regulatory Affairs, Development Manager, and Test Leader.