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Simon Østergaard
President and CEO
Born: 1971
Shares: 5000

With CellaVision since 2021

Education: MSc biochemical engineering, PhD biotechnology, MBA from MGSM, Sydney.

Previous experience: More than 20 years of experience in the biotech, medical device, and diagnostic industry in various senior positions at Agilent Technologies and Radiometer (Danaher) spanning the entire value chain from innovation to sales and marketing. Most recently held the position of Vice President and General Manager for the global pathology business at Agilent Technologies.

Magnus Blixt
Born: 1966
Shares: 4000

With CellaVision since 2013

Education: MSc Finance

Previous experience: Extensive experience of developing small and medium-sized companies focusing on business performance and process improvements, within the SKF Group and Rotaform AB among others. Most recently held the position of Business Demand Manager at SKF AB.

VP Devices & Software Division
Adam Morell
VP Devices & Software Division
Born: 1976

With CellaVision since 2001-2003, 2006

Education: Lic. of Engineering, Mathematics, M.Sc. Engineering Physics,  B.Sc Medical Science, Medicine

Previous experience: Many years of experience as R&D Manager at CellaVision. Extensive expertise in the field of digital imaging and has been a co-inventor on several patents. 

VP Global Marketing
Peter Wilson
VP Global Marketing
Born: 1967
Shares: 3000

With CellaVision since 2000

Education: M. Sc. Chemistry

Previous experience: Many years experience of global launching of new technologies and new products. Former positions include Foss, among others. Head of CellaVisions subsidiary in North America in the years 2012-2015.

VP Business Development
Jeppe Brandstrup
VP Business Development
Born: 1984
Shares: 2500

With CellaVision since 2016

Education: M. Sc Finance

Previous experience: Many years of experience in business development and acquisitions in the life sciences industry. Most recently as Senior Acquisition Manager at Novozymes in Copenhagen. 

VP Reagents Division
Julien Veyssy
VP Reagents Division
Born: 1983

With CellaVision since 2019 (2018 RAL Diagnostics)

Education: MBA Marketing

Previous experience: More than 13 years of experience in the IVD-industry and specifically in the hematology market. Most recent position Marketing manager at Sysmex, EMEA.

VP Urban Sales
Urban Strindlöv
VP Global Sales
Born: 1964

With CellaVision since 2022

Education: Mechanical Engineering

Previous experience: Extensive experience of business-to-business operations in various companies within the IT, infrastructure and life science sectors. Most recently held the position as Vice President Sales at BioGaia.