CellaVision strengthens its organization with new positions and new employees

2013-01-18 - English

CellaVision, which develops and sells products for routine analysis of blood and other body fluids in health care, strengthens its organization with new positions in marketing and sales, human resources and communications. The Company has appointed Karin Dahllöf as VP Sales and Marketing, and Mary Morin as VP Human Resources. Both positions are included in CellaVision management team.

In addition, Tina Dackemark Lawesson takes up a new position as Director of Investor Relations, responsible for CellaVision overall corporate communications and investor relations.

"In order to ensure continuing growth, CellaVision requires new positions and new employees. For the company's continued development and expansion, we are putting more resources into sales and marketing. In order for us to achieve our challenging goals, organizational development and effective communications are strategically important", says Yvonne Mårtensson, CEO of CellaVision.

Karin Dahllöf is a Biomedical Laboratory Scientist and has a diploma in Marketing Communications at Berghs School of Communication. She has more than 20 years' experience in the medical device industry and has extensive experience in sales and marketing from her time as a product manager at Bone Support AB and Marketing Manager at HemoCue AB. Karin's contribution to CellaVision is her broad knowledge and know-how for marketing and sales. Her most previous position being the International Director of Marketing at Vidacare Corporation and Resident Managing Director at Vidacare BV in the Netherlands. Karin will take up the position on February 11, 2013.

Maria Morin has been the Human Resources Manager at CellaVision 2009-2012. As of January 14, 2013 she is part of CellaVision management team with responsibility for the company's strategic development in the human resource area. Maria's contribution to CellaVision is focus on organizational development tied to the company's goals. Maria has extensive experience from various positions and companies within the field of human resources. Her most recent position was at Gambro AB. Maria holds Bachelor degrees in Business Administration and Human Resources with major in Education.

Tina Dackemark Lawesson has worked with communications in several positions at CellaVision since 2005, most recently as IR Manager 2010-2012. As of January 14, 2013, she is responsible for the company's strategic corporate communications with focus on the investor market. Tina's contributions are her extensive knowledge in strategic communications and marketing. She holds a Bachelor degree in Education with major in Languages and has studied Journalism. Tina has previously held positions in communications and marketing at various companies, including Precise Biometrics AB.

Photos can be downloaded via the links below.


For further information please contact:
Yvonne Mårtensson, VD, CellaVision AB
Tel: 0708-33 77 82 | Epost: yvonne.martensson@cellavision.com   


About CellaVision
CellaVision is an innovative, global medical technology company that develops and sells its own leading systems for routine analysis of blood and other body fluids in health care services. The analyses often constitute important reference data for fast and correct diagnosis of illnesses, for example of infections and serious cancers. CellaVision's products rationalize manual laboratory work, and secure and support effective workflows and skills development within and between hospitals. The company has leading-edge expertise in image analysis, artificial intelligence and automated microscopy. In 2011 sales were SEK 155 million and sales continue to increase, with a growth target of at least 15 % per year over an economic cycle. CellaVision's registered office is in Lund and the company has subsidiaries in the USA, Canada and Japan. The share is listed on the Nasdaq OMX Stockholm, Small Cap list. Read more at www.cellavision.com.

PDF version: Karin Dahllof

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